Social media isn’t just squawking.
How will you ignite conversation?
What We’ll Explore
There’s a large and ever-expanding collection of social media sites, apps, and tools. The key to success is choosing which ones to use and knowing how to use them effectively. With 20 years of experience testing and thriving in different online environments, I’ll help you figure out where you should be, who you should follow, what you should post, and more.
Choosing Platforms
To navigate the wild waters of social, ask who it is you’re trying to reach and how you want them to interact with you. That will help us determine which platform(s) to adopt, which voice to use, what content to post, and how to really converse with your audience. After that, it’s literally all fun and games.
Live Events
Are your project sites places of magic? Do you wish you could get charismatic team members in front of more people? Whether live-streaming in the field, hosting a webinar from HQ, or answering questions in an AMA, it’s never been easier to give the public access to your work.
The Art of the Follow
You know you want followers. But have you realized yet that the followed is also a follower? To get the most out of being on social media, you need to be part of the community. We’ll develop goals and strategies for which accounts to follow and how to interact with them productively.